Technical advancements will increasingly be driven by perspectives on technology, not just by the technological developments themselves. Mind Labs raises and answers questions about how humans respond to a technology, whether their behavior can be predicted from technology, and whether their behavior can influence and impact technology. Mind Labs helps answer fundamental questions while looking at societal challenges. Mind Labs is a collaborative initiative between Fontys University of Applied Sciences (Journalism), intermediate vocational education (ROC Tilburg), media and publishing company De Persgroep, the city of Tilburg, the Province of Noord-Brabant, and Tilburg University (Cognitive Science & Artificial Intelligence). Mind Labs operates in the domain of interactive technologies and behavior. It investigates human minds, artificial minds, and pushes an innovative mindset.